제3기 IP 해외교육과정
2014 Summer IP Institute

1. 연수목적
□ 국제 경쟁력 있는 IP 전문가 양성
□ IP 분야의 각종 현안에 대한 법률적 시각은 물론 국외 IP 비즈니스에 대한 전략적·정책적 시각을 제
공하여 국제 경쟁력 있는 IP경영자를 양성하기 위한 교육프로그램
□ Silicon Valley의 특허거래 전문가 2주 현지 교육을 통한 이론과 실무를 겸한 폭넓고 차별화된 전문강좌
□ 검증된 교육과정과 활성화된 동문 네트워크

2. 연수개요
□ 연수명 : IP 전문가 양성과정 (제3기)
□ 해외연수일정 :
SESSION 1: IP STRATEGY (June 15 - June 30, 2014)
SESSION 2: IP LICENSING (June 30 - July 14, 2014)
SESSION 3: IP ENTREPRENEURSHIP (July 14 - July 28, 2014)
SESSION 4: IP DISPUTE RESOLUTION (July 28 - August 11, 2014)
□ 현지 연수장소 : 미국 California주 Silicon Valley의 Santa Clara University 캠퍼스
□ 주관 : 서울대학교 법과대학 기술과법센터
□ 후원 : 산업통상자원부

3. 참가대상 및 연수비
□ 참가대상 : 제한 없음
□ 연수비 : One Session(2주) 9,976,000원 (항공료, 숙박비 포함)
※ 상기 교육비는 환율에 따라 변동될 수 있습니다.
※ 입금계좌 : 농협, 079-01-434972 (예금주: 서울대법학발전재단)
입금시 필히 참가자 성명표시

4. 신청방법
□ 신청서 접수 기간 : 2014. 4. 11.(금) 18:00까지
□ 신청방법 : email 접수
※ 신청 후 접수여부에 대하여 반드시 확인전화 요망
☞ 2014년 4월 11일 이후 신청자는 교육비가 인상될 수 있습니다.

* 문의 및 연락처
담당 최혜윤 부장, 박효정 연구원
전화 02-880-6867, 7569
이메일 choi7170@snu.ac.kr

[Education Program]

# SESSION 1: IP STRATEGY (June 15 - June 30, 2014)
■Features: essence of IP management and utilization through consolidating the basics of
patent and trade secrets law
■Recommendation: anybody engaged in the IP industry
(A) IP MANAGEMENT and LITIGATION STRATEGIES
■ Strategies for identifying IP in enterprises, ■ Strategies for optimal IP protection and
maintaining IP rights, ■Working hypothetical, ■Strategies in IP litigation, ■Discussion on
working hypothetical
(B) US PATENT LAW and TRADE SECRETS LAW
■Overview of US patent law, ■Comparison with int’l patent law, ■Interference practice,
■Developing patent strategies, ■Working hypothetical, ■Overview of US trade secrets law
and its role in biotechnology/semiconductor industry, ■Comparison with int’l trade secrets
law, (e.g., laws of confidentiality), ■Discussion on working hypothetical

# SESSION 2: IP LICENSING (June 30 - July 14, 2014)
■Features: IP licensing in parallel with copyright and trademark law
■Recommendation: those engaged in IP licensing, IP transaction, technology transfer.
(A) IP LICENSING
■Overview of IP transaction, ■Key IP transaction provisions , ■Working hypothetical on
IP transaction, ■Unique provisions of IP rights in IP transaction, ■Discussion on working
hypothetical
(B) US COPYRIGHT LAW and TRADEMARK LAW
■ Overview of copyright law and entertainment law, ■ Comparison with international
copyright law (e.g., design rights), ■Working hypothetical on copyright and trademarks, ■
Overview of trademark and unfair competition law and their roles in industry, ■Branding
strategies, ■Comparison with international trademark law (e.g., passing off), ■Discussion
on working hypothetical

# SESSION 3: IP ENTREPRENEURSHIP (July 14 - July 28, 2014)
■Features: entrepreneurship through IP and strategies to strengthen entrepreneurship
through IP acquisition and litigation
■Recommendation: those aspiring to participate in a start-up business as an inventor, a
founder, a manager, a counsel, and an angel
(A) SPECIAL IP BUSINESS ISSUES and FUNDING COMPANIES
■IP acquisition in business context, ■Unique issues for start-up technology companies,
■ Unique industry issues, ■Working hypothetical on IP in technology companies, ■Open
source, ■Biotechnology, ■DMCA, ■Overview of venture capitals and other funding sources,
■Role of IP in funding decisions, ■Discussion on working hypothetical
(B) STRATEGIES IN IP ACQUISITION AND IP LITIGATION
■ Economics of IP, ■ IP valuation and licensing, ■ IP business planning, ■ Employee
incentives and education programs, ■Working hypothetical, ■Creation of IP review boards,
■ Strategies in enforcing IP, ■ Extensive components in IP licensing, ■ Discussion on
working hypothetical

# SESSION 4: IP DISPUTE RESOLUTION (July 28 - August 11, 2014)
■Features: disputes resolution stemming from disputes and issues related resolution
including Markman Hearing, antitrust, patent portfolio, mediation, and negotiation
■Recommendation: IP managers in various settings, including those who have to resolve the
IP disputes in the courts or through business tactics
(A) MARKMAN HEARINGS and ANTITRUST
■Markman Hearing in patent litigation, ■Rules of intrinsic and extrinsic evidence during
Markman Hearing, ■Claim construction, ■Working hypothetical on Markman Hearing,
■ US bankruptcy law, ■ US antitrust law, ■ Creating entrance barriers using IP, ■
Discussion on working hypothetical
(B) PATENT DISPUTE RESOLUTION and PATENT PORTFOLIO
■Acquisition of IP, ■Special litigation issues, ■Working hypothetical, ■Patent litigation
and portfolio strategies, ■Mediation and settlement, ■Discussion on working hypothetical

Adjunct Law Faculties at Santa Clara University School of Law, Tom Klein (Greenberg Traurig),
Neel Chatterjee (Orrick, Herrington & Sutcliffe LLP), Ian Edvalson (Wilson Sonsini Goodrich
& Rosati), Rick Chang (McDermott Will & Emery LLP), Gina Grandolfo (Law Offices of Gina
Grandolfo), Elizabeth Powers (Powers Law Firm), and others.

SITE VISITS AND TRAINING PROGRAMS
The SNU-SCU program will include some site visits to institutions of relevance and interest,
including possible visits to:
• A Silicon Valley incubator (in which start-up companies are born);
• Meeting with local venture capitalists at offices on the famous Sand Hill Road;
• Site visit to a cutting-edge technology “campus,” such as Facebook, eBay, Apple, or Google;
• Visit to a District Court, Superior Court, or Circuit Court, including meetings with local
judges in their courtroom;
• Networking events held at one or more Silicon Valley IP law firms.